Hi everyone, this is Neo.

Anyone running a DTC store knows brand trust is the foundation of conversion. When users search your brand name on Google, if the Site Name or Favicon shown is wrong — or even a default server icon — the impression score drops instantly.

Recently, Google’s John Mueller shared a pretty “creepy” case that many sellers may never have noticed, yet it’s genuinely affecting how your site appears in search results.

Today, let’s talk about this “ghost page” that may be lurking behind your website — and how to hunt it down.